Skip to main content

Posts

Showing posts from September, 2020

Strategy Series

 Strategy For A Sustainable Music Career   Strategy for sustainable music career             Introduction   It's a general notion that the sign of a successful music artist begins by attaining that height of being recognised as a  celebrity in the entertainment industry in this case music, despite the fact that it doesn't happen easily. It takes lot of hard work, consistency, dedication, inline with having a strategy to carry a uniqueness at a sustainable paste. The uniqueness which eventually becomes the identity of the celebrity as well perceived as his/her brand, contributes immensely as part of weapon of influence on the audience/fans across borders. So many factors fuels this very influence, ranging from the choice of lyrics, especially the one built with invented words and rhymes, style of rendering, relevance of the song to situation on ground and lot more. I as well want to state here categorically that there are celebrities and there are popular music artists. By popu